Art Gallery of Ontario makes bold new pricing changes

Today the AGO (Toronto) announced bold and exciting changes that will ensure greater museum access than ever before. Starting on May 25, admission for visitors 25 and under is free – all year, anytime, including for special exhibitions. For visitors over 25, single-visit tickets are now $25 and include the AGO Collection and all special exhibitions with no added fees. And the AGO is launching a new Annual Pass that provides unlimited museum admission for a year for $35. According Stephan Jost, the AGO’s Michael and Sonja Koerner Director and CEO, “the goal is to make it easier for everyone to make art a part of their everyday lives. We will test and learn from this new model over the coming year, with the goals of increasing engagement with our audiences, and also gaining new understandings of visitor patterns that will help us better meet their needs.” The AGO is celebrating this landmark initiative with the launch o