beIN partners with WHO Foundation at Roland-Garros 2020 The Peninsula Qatar
Doha: beIN Media Group is collaborating with the WHO Foundation at Roland-Garros 2020 by giving fans across the Middle East & North Africa (Mena) an opportunity to donate to the fight against COVID-19 via its broadcast and digital channels.
All donations made during the Roland-Garros tournament will be used to support communities worldwide to combat the COVID-19 pandemic.
Since the beginning of COVID-19, beIN has supported the World Health Organisation (WHO) in initiatives across the world, including sharing important health and safety messages, broadcasting historic “One World: Together at Home” benefit concert to millions of subscribers, as well as other initiatives.
During Roland-Garros 2020 the WHO Foundation will work with beIN to integrate a customised fundraising QR code into beIN’s website and live streaming of the tournament.
The WHO Foundation will also share exclusive promotional content to beIN’s social media platforms, featuring an accompanying fundraising URL code, in addition to original video content from athletes that will focus on global health.
Commenting on this collaboration, beIN Media Group Chairman Nasser Al Khelaifi, said, “We are proud to strengthen our ongoing partnership with World Health Organisation (WHO), including this latest collaboration with WHO Foundation at Roland-Garros. Everyone has a role to play in global response to the pandemic — no matter how small — and we will continue to do whatever we can to support the WHO and its Foundation on their critical work.”
WHO Foundation Chairman Thomas Zeltner, said, “Now more than ever, it is critical for sports fans to show their support. We are excited to be partnering with beIN to offer tennis fans a new way to engage in the tournament while supporting critical global health issues.”
The WHO Foundation encourages the public, individual donors, and corporate partners to scan the QR code and donate to combat coronavirus.