Get to know NOVICA

In a world driven by mass production and uniformity, there is a profound appreciation for the unique and the handmade. Artisans from every corner of the globe possess incredible talent and craftsmanship, producing beautiful works of art that reflect their rich cultural heritage. However, the challenges they face in reaching a global audience can be daunting. That’s where NOVICA comes in—an innovative online platform that connects these talented artisans directly with consumers worldwide, empowering them and celebrating their craftsmanship.

Founded in 1999 by Roberto Milk with friends and family members around the globe, NOVICA has become a leading marketplace for artisans to showcase and sell their creations. With a mission to break down the barriers that hinder artisans’ access to the global market, NOVICA provides a platform that supports fair trade practices and fosters sustainable development. Through their online store, customers can discover an exquisite array of handmade products, ranging from jewelry and clothing to home decor and unique collectibles.

What makes a Brand Sustainable?

  • A brand that understands and attempts to reduce their carbon footprint
  • A brand with an ethical supply chain
  • A brand that supports philanthropic initiatives
  • A brand that advocates for causes and those in need within their local communities 
  • A brand that believes in and practices transparency whenever possible

How is NOVICA different ?

Video Reference: NOVICA, URL 

What sets NOVICA apart from other e-commerce platforms is its dedication to transparency and social impact. Every item sold on NOVICA is accompanied by a personal story, sharing the journey of the artisan behind the creation. This storytelling aspect allows customers to connect on a deeper level with the artists, understanding the cultural significance and personal narratives woven into each piece. It bridges the gap between the buyer and the maker, fostering a sense of appreciation and understanding for diverse traditions and crafts.

One of the core principles of NOVICA is ensuring fair compensation for artisans. By working directly with the creators, the platform eliminates the need for middlemen, ensuring that the artisans receive a fair price for their work. This approach empowers artisans economically, enabling them to support their families, invest in their communities, and continue their creative pursuits. NOVICA’s commitment to fair trade ensures that consumers can confidently purchase products, knowing that they are supporting ethical and sustainable practices.

Moreover, NOVICA is deeply committed to promoting sustainability and environmental responsibility. Many artisans featured on the platform incorporate eco-friendly materials and techniques into their creations. From upcycling and repurposing materials to utilizing natural dyes and organic fibers, these artisans demonstrate their dedication to preserving the planet while creating exquisite pieces of art. NOVICA actively encourages and supports such sustainable practices, making it a preferred platform for conscientious consumers who want to make a positive impact with their purchases.

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NOVICA: Empowering Artisans and Celebrating Global Crafts

Image Reference: Women Weavers of Tecpan, NOVICA, URL 

While NOVICA primarily operates online, it also extends its reach through strategic partnerships and collaborations. The platform has collaborated with renowned organizations such as National Geographic, UNICEF, International Trade Centre, KIVA and Smithsonian. Additionally, NOVICA partners with microfinance institutions to offer interest-free loans to artisans, helping artisans expand their businesses and reach new markets. These initiatives reflect NOVICA’s holistic approach to supporting artisans throughout their entrepreneurial journeys.

Image Reference: Francisco Sanchez:, NOVICA, URL 

Image Reference:  NOVICA, URL 

Over the years, NOVICA has transformed the lives of countless artisans around the world. By providing a global marketplace and fostering a community of support, the platform has opened doors to opportunities that were once out of reach for many talented individuals. It has helped preserve traditional crafts that might have otherwise faded away in the face of industrialization and globalization.

In conclusion, NOVICA is not just an e-commerce platform; it is a movement that celebrates the beauty of diversity and the power of human creativity. By connecting consumers with artisans from different cultures, NOVICA transcends boundaries, fosters understanding, and empowers artisans to thrive. As we continue to navigate a world hungry for unique and meaningful creations, NOVICA stands as a beacon of hope, reminding us of the enduring value of handmade artistry and the importance of supporting artisans worldwide.


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